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Dear Hans Christian

In this newsletter we want to focus on the power of creativity. We believe that creativity not only is a must in B2B communication but actually is a growth driver. At Blue Business we have taken our own medicine and can prove that our recent ABM campaign more than doubled the CTR (Click-through-Rate) compared to more traditional campaigns.

Very recently the CSR Report 2020 of Salling Group was nominated for a prestigious prize in Denmark, and it has already won an international award. Creativity probably played a role. And you will see in our easy-to-read down-load that branding and creativity plays an important role in developing suc-cessful B2B campaigns.

Knock the socks off your customers with creative messaging

Albert Einstein defined creativity as: “Creativity is intelligence having fun”. John Cleese said it’s simply new ways of thinking about things. In B2B mar-keting , creativity is using fresh ideas to incite action that drives results. So you may ask yourself “what is your strategy”? Is it one that is more fo-cused on avoiding being boring or are you aspiring to be interesting?

Go to blog
CSR Reports
Salling Group CSR Report nominated in Denmark and wins an international reward

The 2020 CSR report from Danish retailer Salling Group has been nominated for the annual FSR price and has already won an international award.

Read the case here
7 ingredients to a successful campaign

What are the seven ingredients that make up a successful B2B campaign? We can already now reveal that insights, ABM and branding are some of them.

Read the blog

Blue Business A/S
Fruebjergvej 3
2100 Copenhagen

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