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Dear kunde

Honesty always comes first – as human beings and as a company. And talking about honesty, in marketing there is a lot of fluffiness, uncertainty, and elements of black-box magic. To cut through all this, we always seek documentation for our work, and data is the backbone of documentation.

Intent Based Advertising:
100% precision, 100% relevance, and 100% insights

Data is also the backbone for the new Intent Based Advertising platform, that we are now offering. With the new improved Intent Based Advertising offering you get 100% precision, 100% relevance, and 100% insights. If you want to target the customers that are showing an interest in your solutions, right now, with the right message, then read our blog: Intent based marketing: the only 100% targetted marketing tool.

Go to blog
Content marketing
Targeting your content for best performance

Are you trying to entertain, persuade, educate or convert with your content? In our ‘change or die’ series we look at key efforts in demand generation for B2B marketers. This time it’s content. Content marketing can be many things and actually has many purposes. Check out the content matrix that highlights the many forms of content and shows how content marketing plays a role in qualifying and nurturing leads and helps them get efficiently through the marketing funnel. Download the Change or Die eBook to understand content in a wider demand generation context.

Download the Change or Die eBook
Seeking inspiration for 2022?

No doubt 2022 will be another challenging year (we already predicted that in our January newsletter). To prepare you for the year ahead we are offering two webinars this Spring: one focusing on digital demand generation and one focusing on Sustainability and B2B marketing. Read more and sign-up for more inspiration here.

24 March 2022 (webinar)
Learn why B2B sustainability is the biggest commercial opportunity yet
Sign up here

26 April 2022 (webinar)
Account-Based Marketing – Effective and precise B2B marketing
Sign up here


Blue Business A/S
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2100 Copenhagen

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