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What a summer

Dear Hans Christian

Looking back at the summer of 2021 we wonder what will be the biggest thing we all remembered? Will it be the amazing international sports events? The Delta variant? Or the fact that we are all coming back to a new normal. We think the latter and have collected some statistics and points of view on the new normal.

Nye times – new ways of working
Back to a new normal – and will your brand stand up to it?

Is it the end of corporate offices? Is it the end of physical meetings and will we ever shake hands again? According to Gartner Group 48% of the workforce will continue to work from home – at least for some of the time. And according to glassdoor.com86% of American women and 67% of the men will not work for a company with a bad reputation and a weak brand. So what other trends do we see in the new normal?

Read more
Inspiration and knowledge sharing
Get new B2B inspiration - Register now

Webinars and morning briefings Q3 and Q4 2021 

We are inviting you to our webinars on B2B marketing and hope we will inspire many sales and marketing people. 

Our first webinar is already on 26 august with the title: “How B2B brands market their sustainability to customers – and why” (in English). Read more and sign up here.

Our other events are planned with a Danish audience in mind. However, we can switch language, so please let us know of your interest by emailing

26. august
How B2B brands market their sustainability to customers – and why (webinar).
Read more and sign up here

1. oktober
B2B Digital Marketing Excellence (seminar).
Read more and sign up here

28. oktober
E-konference: B2B Marketing 2021. Fokus på ABM.
Read more and sign up here

25. november
B2B So-Me og Marketing Automation i praksis (webinar).
Read more and sign up here

Marketing Automation
10 do’s and don’ts for successfully rolling out marketing automation
Marketing and sales are constantly changing. Marketing Manager Marlene Nybro Thomsen from the Alexandra Institute can testify to this. Marlene has previously shared her 10 "do's and don'ts" which specifically reflect a marketing leader's tips and advice for rolling out marketing automation and how sales and marketing can work together to create pipeline and growth.
Check out Marlene's 10 tips here

Blue Business A/S
Fruebjergvej 3
2100 Copenhagen

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