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Is Sustainability the biggest business opportunity for B2B companies?

Dear Hans Christian

The short answer to the question is “YES” – at least that is what Mauricio Graber, CEO of Danish biotech company Chr. Hansen recently stated in an article in the business daily Børsen.

B2B Marketing Sustainability:
One of the biggest drivers in the B2B world

At Blue Business we are convinced that Sustainability (together with digitalization) is one of the biggest drivers in the B2B world. Together with James Bryce Smith, Magnetize we are now releasing a brand new e-book on Sustainabilty containing lots of thought provoking data.

Download the new e-book here
CSR and Annual Reports:
New Sustainability Report and Annual Report for Salling Group

The largest and most successful retailer in Denmark – Salling Group – has just published their Sustainability Report 2020. The report provides thorough insights into the strategies and actions that Salling Group are deploying to lower their carbon footprint and live up to their promise of “Improving everyday life”.

It is the second year that Salling Group partners with Blue Business to produce the report and we are excited to share the results of the close collaboration. You can read more and download the report here >>>

2020 was also the year when Salling Group for the first time published a thorough Annual Report. You can read more about our work with Salling Group and download the report here >>>

Enjoy the read.


Blue Business A/S
Fruebjergvej 3
2100 Copenhagen

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