Dear kunde
In this newsletter we want to focus on the power of creativity. We believe that creativity not only is a must in B2B communication but actually is a growth driver. At Blue Business we have taken our own medicine and can prove that our recent ABM campaign more than doubled the CTR (Click-through-Rate) compared to more traditional campaigns.
Very recently the CSR Report 2020 of Salling Group was nominated for a prestigious prize in Denmark, and it has already won an international award. Creativity probably played a role. And you will see in our easy-to-read down-load that branding and creativity plays an important role in developing suc-cessful B2B campaigns.
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